Recently, InformationWeek Magazine ranked GSK in the top 100 on this year's InformationWeek 500--a list of the top technology innovators in the US. Additionally, GSK was a "Business Value Award" winner, receiving one of only seven awards given each year for specific projects.
The healthcare industry is rapidly evolving its use of digital technologies. Today, 85% of physicians use a smartphone for professional purposes, 80% of eligible hospitals have demonstrated meaningful use of Electronic Medical Records, and 93% of our nation's community pharmacies can accept e-prescriptions GSK's award-winning project tested use of collaborative technologies (mobile, video, voice, screen sharing) combined with a new mobile scheduling application to enable virtual interactions between customers and GSK medical teams. See InformationWeek's spotlight article on the project here. Our pilot program builds on last year's InformationWeek 500 award for the deployment of 5,000 iPad devices and cloud-based CRM (customer relationship management) tools to our entire US sales force in 2012.
The future of healthcare will be much more technology enabled as market forces continue to drive the U.S. away from fee-for-service towards more patient-centered, value based care models. These new models, like Accountable Care Organizations and Patient Centered Medical Homes, require more collaboration and digitally enabled communication across multiple providers and stakeholders.
My colleagues and I are proud to have been recognized by InformationWeek Magazine for excellence in IT innovation for two years in a row. The awards affirm our progress inmeeting our customers not only where they are today, but where they will be in the future.