After a weekend of indulgence comes #GivingTuesday

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A few weeks ago we announced the GSK IMPACT Award winners in North Carolina, and tomorrow we'll announce the winners for Philadelphia. It is a significant day in philanthropy because it is “Giving Tuesday,” when nonprofits use social media to raise much-needed funds. We’ve just had a weekend of indulgence—Thanksgiving, Black Friday, Cyber Monday—and now it's time to give back.

We were inspired to do something new this year to bring attention to all the great work of our IMPACT winners—and we’ll announce it tomorrow on Twitter, so be sure to follow @GSKUS and #GivingTuesday.