Aiming to be a good flu prevention partner

This week marks National Influenza Vaccination Week and, today, the US Centers for Disease Control and Prevention (CDC) is hosting a Tweet chat from 1-2 PM EST (#NIVW2014) to highlight the importance of continuing flu immunization through the holiday season and beyond, especially for people at high risk of developing the flu or flu-related complications. Peak flu season on average starts about now and lasts through February. 

What does a vaccinology physician scientist like me hope to accomplish by following along and contributing a few Tweets on behalf of GSK? Simply put, we aim to be a good public health partner in flu prevention. Our corporate policy is such that we don’t use our digital and social media channels to discuss our prescription medicines or vaccines--if you do have specific questions, you can contact our Response Center.

We encourage you to follow along and become better informed about the flu, its symptoms, and how to help protect you and your family. For more information, you can visit or

Dr. Leonard Friedland is Vice President/Director, Scientific Affairs & Public Health, Vaccines, North America, GSK